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Jonathan Rose

Marketing Automation Specialist | Digital Strategist | Workflow Architect

🧭 Oakwood, GA
📲 706-982-9707
🌐 jonrosebusiness@gmail.com
Let's Work Together

Professional Summary

Detail-oriented and results-driven marketing automation specialist with 5+ years of experience building, optimizing, and analyzing automated campaigns that convert. Expert in leveraging platforms like HubSpot and Google Ads to craft lead nurturing journeys, segmentation strategies, and data-powered workflows that drive engagement, improve pipeline efficiency, and increase ROI.


Comfortable wearing many hats, collaborating across departments, and building systems that scale. Passionate about turning messy data into clean strategy—and making sure the right message hits the right inbox at the right moment.

Technical Skills

Marketing & Analytics

Google Ads Google Analytics 4 SEO/SEM Email Marketing Campaign Management Performance Tracking

Creative & Technical

WordPress Adobe Creative Suite HTML/CSS Basics Web Design Content Creation Social Media

Soft Skills

Team Leadership Collaboration Problem Solving Project Management Mentorship Change Management

Professional Experience

Digital Marketing & Automation Specialist
Ames Tools - Suwanee, GA
May 2024 - Present
  • Owned automation for product launch emails, segmenting audiences across B2B and B2C buyer personas using HubSpot
  • Created multi-touch campaigns that increased lead engagement rates by 35%
  • Developed dynamic landing pages, lead scoring models, and triggered workflows tied to CRM actions
  • Partnered with sales and e-comm teams to align campaign content, boosting handoff conversion by 20%
  • Built Google Analytics dashboards and internal campaign trackers to evaluate ROI across channels
Volunteer Creative Consultant
Freelance / Community | 2022 – Present
2022 – Present
  • Supported LGBTQ+ creators, Twitch streamers, and small-town business owners with character-driven content and emotionally resonant branding using tools like ChatGPT, Midjourney, DALL·E, and Canva.
  • Created interactive, meme-savvy campaigns that blended humor, advocacy, and local flavor to build engagement and authentic community loyalty.
  • Provided branding and web design for local professionals, including a Licensed Professional Counselor (MS, LPC), helping increase their visibility and outreach through clear messaging and strong visual identity.
  • Used Adobe Creative Suite, Canva, and CapCut to quickly turn rough ideas into polished, scalable designs, maintaining consistency across platforms.
  • Built AI-enhanced workflows designed for speed and flexibility, allowing local creators and small business owners to spend less time managing content and more time doing what they love.
  • Brought in a background in psychology and neuroscience-informed design, applying attention flow and eye-tracking principles to create layouts that resonate and convert.
  • Developed this approach during my time at Apple, where I immersed myself in technology, creative education, and design strategy through the Today at Apple program; both as a learner and a trainer.
  • Grounded every project in empathy, local research, and a deep belief that the right story, told well, can lift an entire business.
  • Volunteered every service, never asking for more than my co-creator’s honest feedback. The real reward has always been watching confidence grow, visibility increase, and people feel seen in their work.
Customer Success & Tech Support
Venmo - Remote
Nov 2021 - January 2024
  • Resolved support tickets with empathy and speed, maintaining high satisfaction ratings
  • Collaborated with product and tech teams to improve backend visibility for user behavior and support tagging
Marketing Director
Scott Young Realty - Remote / Atlanta, GA
May 2021 - Oct 2021
  • Built and automated email campaigns to nurture buyer and seller leads, increasing closed deals by 15%
  • Implemented CRM cleanup, workflow automations, and segmentation strategies for local real estate funnels
  • Collaborated on creative copy and web content aligned with audience data and click behavior
Social Marketing Manager
Reformation Productions
Dec 2020 - May 2021
  • Developed creative digital content strategies, increasing follower count by 20%
  • Contributed to award-winning campaigns that earned 'Best Of Gwinnett' recognition
  • Managed social media presence across multiple platforms
Creative & Tech Educator
Apple Inc. - Atlanta, GA
May 2016 - Dec 2019
  • Led workshops in design software, video editing, and productivity tools
  • Mentored team members and helped train new hires on internal creative platforms

Education & Certifications

Google Ads Certified

Search & Display Advertising

Google Analytics 4

Advanced Analytics & Reporting

HubSpot Email Marketing

Marketing Automation Fundamentals

AI Prompt Engineering

ChatGPT & Strategic Implementation

Associate of Arts

Psychology - Gainesville State College

Ongoing Development

Marketing Automation & Data Analytics

Graphic Design Showcase

Emerging Expertise

HubSpot Basics Marketing Automation AI Prompt Engineering ChatGPT/Claude Data Analysis A/B Testing Storytelling Game Mastering Creative Writing Google Ads BrightEdge SEO Email Marketing CRM Management Persona Building Funnel Optimization Multitouch Attribution UX Copywriting Content Strategy Landing Page Design Conversion Rate Optimization Project Management Public Speaking Voice Acting Podcast Production Stream Overlay Design TTRPG Homebrew Design D&D Worldbuilding Brand Storytelling Psychological Marketing Customer Retention Loyalty Strategy Affiliate Campaigns Content Calendar Planning Social Media Strategy Twitch Community Growth Blog Writing Event Marketing Guerilla Marketing Behavioral Analytics HTML/CSS Adobe Illustrator Midjourney Prompting DALL·E Prompting Figma Notion Canva Photoshop Prompt Chaining Content Repurposing Narrative Design Mental Health Advocacy HubSpot Basics Marketing Automation AI Prompt Engineering ChatGPT/Claude Data Analysis A/B Testing Storytelling Game Mastering Creative Writing Google Ads BrightEdge SEO Email Marketing CRM Management Persona Building Funnel Optimization Multitouch Attribution UX Copywriting Content Strategy Landing Page Design Conversion Rate Optimization Project Management Public Speaking Voice Acting Podcast Production Stream Overlay Design TTRPG Homebrew Design D&D Worldbuilding Brand Storytelling Psychological Marketing Customer Retention Loyalty Strategy Affiliate Campaigns Content Calendar Planning Social Media Strategy Twitch Community Growth Blog Writing Event Marketing Guerilla Marketing Behavioral Analytics HTML/CSS Adobe Illustrator Midjourney Prompting DALL·E Prompting Figma Notion Canva Photoshop Prompt Chaining Content Repurposing Narrative Design Mental Health Advocacy