I spent my 20s navigating whitewater on the Chattooga River. Today, I help brands navigate digital complexity with AI-driven marketing systems that deliver 300% growth, manage $1.4M in ad spend, and transform team workflows.
Every rapid taught me to read the flow. Every campaign taught me to read the data.
Learned leadership, risk assessment, and how to keep teams calm in chaos. Every day was about reading conditions, adapting instantly, and bringing people through challenges safely.
Taught technology and design to diverse audiences. Developed workshops that drove 3% weekly participation growth. Converted 4-7 clients weekly, generating $6k average per conversion through consultative solutions.
Built marketing infrastructure from scratch. Delivered 5 closings totaling $2M in six months. Increased social traffic 213% through targeted campaigns.
Maintained 95 NPS in high-volume environment. Prototyped retention features in Figma. Partnered with Product and Engineering to resolve critical customer friction points.
Managed $1.4M annual ad spend. Increased qualified traffic 300%. Deployed AI workflows that reduced operational drag for 500+ product launch. Led AI integration across SEO and content operations.
Building the future of compassionate digital marketing with AI-powered workflows. Helping brands scale with strategy, soul, and systems that work.
From river guide to digital innovator - here's my journey
SEO performance, traffic analysis, and competitive insights that drove 300% growth
Top-performing content analysis driving organic traffic growth
Strategic keyword targeting and conversion optimization
Featured snippet and rich result optimization
Market positioning and gap identification
Untapped opportunities and strategic priorities
Authority building and link acquisition strategy
Paid media graphics, social campaigns, and product launches for major brands
July 4th Weekend Sale
Bundle Promotion Campaign
Premium Bundle Offer
Product Launch Campaign
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TV Commercial Graphics
Product Feature Campaign
Social Media Story Ad
Facebook Feed Ad
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Taping Tools Promotion
Product Launch TV Ad
Social Media Campaign
Seasonal Marketing
Spring Collection Launch
DeWalt Google Ads
PPC Product Showcase
Combo Deal Campaign
Power Tool Promotion
Professional Equipment Ad
Social Engagement Campaign
Brand Story Content
Cultural Moment Marketing
Seasonal Social Content
Food Holiday Marketing
TTRPG Brand Design
Gaming Community Content
TTRPG Promotion
Fantasy Branding
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TTRPG Advertising
Using marketing for good—supporting LGBTQ+ communities, local businesses, and inclusive brand storytelling
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Congressional district network branding
Local pet care business identity and marketing
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Custom cover graphics and profile optimization
Information design for local community support
Social campaigns promoting positivity and wellness
Social media content for local pet services
Connecting rural businesses with digital audiences
Celebrating local culture and folklore in brand campaigns
Beyond profit: Marketing is a powerful tool for social good. From LGBTQ+ advocacy to small business growth and wellness initiatives, I'm committed to using design and strategy to amplify voices that matter, build inclusive communities, and support local businesses that strengthen our neighborhoods.
Prompt engineering, generative art, and AI-powered brand development
Tools mastered: ChatGPT, DALL·E, Midjourney, Stable Diffusion, local LLMs • Applications: Brand concept development, social media content, prompt engineering training, creative workflow automation
Proud to have contributed to these organizations
Different perspectives create better solutions. I build inclusive teams and campaigns that reflect the full spectrum of human experience.
Leadership isn't about titles—it's about integrity, empathy, and showing up for your team when it counts.
Performance marketing should perform for people, not just metrics. I build systems that respect users and drive sustainable growth.
From river currents to AI algorithms—curiosity and adaptation are my core strengths. The best solutions come from continuous growth.
Branding and design work for Runic Renovations, a professional handyman and home renovation service serving Decatur, GA and the surrounding areas.
Branding, marketing, and social media content for Rachel's Tamales, a local family-owned restaurant specializing in authentic tamales and traditional Mexican cuisine.
Whether you need AI-driven marketing systems, performance campaigns that actually perform, or a leader who brings character and results—let's talk.
Based in Oakwood, GA • Serving Northeast Georgia & Remote Clients